Bookmark Vlog Blog
Apr
12
A Vlog from the MIPTV Conference in France
Filed Under General
Continuing the theme of vlogs and advertising, yet with a slight variation …
Stanley Edwards from Platypus Productions in Cape Town is attending this year’s MIPTV conference in Cannes, France. The MIPTV conference is where media producers, distributors and broadcasters gather to negociate deals.
Stanely is making a daily blog, podcast, and vlog from France and posting them on Platypus’ blog site. This may be of interest to vloggers because firstly, he’s making a vlog to report from the conference - something we’re going to see a lot more of no matter what your topic or conference of choice, but more importantly, the issues at the conference will be issues affecting some vloggers in the not so distant future, if not already.
As Stanley says:
As new technologies empower viewers with unprecedented levels of control over their experience, both programmers and advertisers find themselves in an increasingly difficult position as they try to reach a continually fragmented audience. The conference will show how advertisers adjust to these new paradigms.
The first vlog is up, but doesn’t go into much detail. Hopefully there will more detail either in the later vlogs, or even in the footage shot but posted after the conference.
You can see the vlog here.