Bookmark Vlog Blog
Jul
26
As vloggers want to make money, and more advertisers are getting into advertising in connection with video, more and more ad providers are springing up. One of the latest is Revlayer.
Revlayer is different from (so far) traditional video ads in that the ads are “layered” over already embedded videos from the likes of YouTube, Revver, Veoh, etc. We imagine the name comes from this style of delivery (rev = “revenue”, layer = well, “layer”).
While it seems like the idea could be a good one, when you look at the example of the ads being served up, it’s easy to see how end users might become frustrated with the experience.
The ad space covers the video nearly completely; and as many click on the video screen shot to start playing it, it’s likely to create a lot of unintended clicks.
The Revlayer site hints that such a system could be used to deliver up Google Adsense, but it’s my guess Google will have something else to say about such matters if the system gains traction and starts to take off enough to pop onto their radar.
Google’s terms of service for Adsense now prohibit webmasters from putting pictures misleadingly close to ads in order to “trick” the viewer into thinking the link in the ad is directly related to the picture. This type of ad delivery by Revlayer in its current state may end up falling under the same spirit of that law, but it’s yet to be determined.
However, there are options besides Google, and in addition to ads, you can choose to put other html material in the spot.
The Revlayer site says:
“You can also use Revlayer to show any HTML you would like. Would you rather display latest headlines from your blog? Do it! Would you prefer to show a demo of your latest product? Do it! Revlayer rolls with you.”
As of this writing, the ad service works with videos from the following sites:
Google Video
YouTube
Veoh
Viddler
Revver
MySpaceTV
Videojug
Dailymotion
SplashCast
Break
Brightcove
And a promise of “More added weekly!”
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