Bookmark Vlog Blog
Sep
7
After all the rabble-rousing about YouTube’s new overlay ads , it looks like the world isn’t coming to an end after all. According to Google’s director of media platforms, Eileen Naughton, the new in-video, overlay ads are getting anywhere from five to ten times the number of clicks as other ads.
While some may still complain, the fact is people click because they’re interested. Of course the novelty of the ads may be generating some of the clicks, and so it wouldn’t be surprising to see those numbers go down. Still, the in-video advertising seems to be a remedy for the ad blindness that so many web users have developed. At least for now.
Although the cost of the ads isn’t publicly disclosed, video ads can run as much as twice the amount of non-video ads. However, with the click through rates being what they are, both YouTube and advertisers are reported to be happy with the results so far.
In Other Video/ Vlog World News
Lots of big money is flowing into the coffers of some of the more popular video sharing sites:
- Dailymotion recently received $34 million in financing.
- Metacafe recently received $30 million.
- And Veoh clocked in with $26 million.