Bookmark Vlog Blog
Sep
13
Revver Hits $1 Million in Payouts to Site Contributors
Filed Under Money & Marketing, Video Sharing Sites
Revver has just announced that they have now paid out $1 million in revenue to its video creators and sharers. The site has also just hit its one-year anniversary.
Says Steven Starr, founder of the video sharing site:
The time and place to be an independent creator is right now, online. Smart advertisers are financing an online economy that supports these creators, and the top talent will build fortunes. This is historic: It is the birth of a sustainable art form, and it’s happening before our eyes.
While words like “fortunes” and “art” get thrown around in press releases to put a positive spin on everything, the reality is it’s probably true.
Granted, the number of people who will make “fortunes” will be a lot lower than those making “art.” And those who are making art are not very likely to be making the fortunes. And neither group, in the end, will be very large no matter how you slice it, but those picky details aside, we do seem to be entering a new era of video expression and revenue generation.
From Revver’s inception, it has sought to bring their video creators a piece of the pie. They currently use a revenue model that breaks down as follows:
- The first 20% of revenue is given to the videos’ “distributors.” These are sites that embed the videos.
- The remaining revenue is split 50/50 between Revver and the video’s creator.
The company also claims that it is able to match every video uploaded with an advertisement.