Bookmark Vlog Blog
Oct
16
There are more developments on the advertising front for video bloggers. Well, for a select few video bloggers at the moment.
Above is an example of the new Video Units by Google Adsense. Run in collaboration with YouTube, website publishers can post these advertising clad videos on their sites and make money in much the same way they do with regular Adsense ads.
Adsense, for those not in the loop, is Google’s advertising program for webmasters. After signing up, webmasters are given a piece of code that generates ads based on the content of the page the code is placed on.
At the moment, the number of “content partners” whose videos can be seen is pretty limited. Like Adsense ads themselves, you simply place a piece of code in your website and the video is chosen for you. That’s right - at the moment anyway, you don’t have the ability to pick out specific videos.
Hopefully, that will change soon. Even better will be the day when vloggers will be able to use their own videos in conjunction with the ads.
While that sort of thing is already possible at other video sharing sites, the hard fact is no one has the breadth of advertisers that Google has. If you’re looking to make money, this makes a huge difference. The more advertisers you have, the more targeted your advertising becomes. It also becomes a lot more competitive — which is a good thing for the content creators.
Although you can’t currently pick specific videos, you do have some choices. In order to target the videos to a site, webmasters are given several options. They can either let Google detect the topic of the page (and also give their own “hints”), or they can choose from general categories or specific video providers.
Below is a shot of the ad set up at YouTube:
An example of choosing by individual video providers is below:
LINKS:
To read more about the Video Units and exactly how to set things up, you can go to this post at the Adsense Blog.