Bookmark Vlog Blog
Dec
13
Video Advertising to Increase
Filed Under Money & Marketing
According to a new projection report by eMarketer, video advertising will account for 13.1 % of all money spent on internet advertising by 2011. It currently represents 8.2 %.
What the report doesn’t clearly define is the meaning of “rich media/video” advertising. As we have seen this past year, overlay ads have emerged as a strong player in the monetization of video. While many of the overlay ads themselves are not “video,” do they count as “rich media?” Surely some of the more sophisitacated ones would — those that are essentially little videos or are animated in some way.
But it takes some doing to produce those more sophisticated ads. No doubt that in the future the majority of advertising that will get embedded into or slapped onto user-generated videos will be little more than text links. Does a simple text link made with flash count as “rich media” in this report?
In any case, for those who make videos, the important element is not what the ads themselves are made of, but rather, what type of content people are interacting with when they become exposed to the ads. Is it video? Or is it something else, such as text or audio?
In other words, what’s drawing the viewers in the first place? Unfortunately, that question is beyond the scope of this report.
LINKS:
See the eMarketer report here.