Bookmark Vlog Blog
Feb
22
Google has recently begun pushing adsense for video again.
Adsense is the popular advertising platform that allows web publishers to easily monetize their content.
There is one large catch to all of this, however. You have to be a big-time player in order to run these ads - at least for now.
In Google’s words:
AdSense for video is now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites. In the near future, we do plan to expand the program to more publishers of various sizes and locations.
The ads for video will take two forms - InVideo ads and text overlay ads.
InVideo Ads
With InVideo ads, a transparent bar pops up on the bottom of the video with a link. When you click the link, a video ad begins playing in the same player as the original video. InVideo ads are based on the cost per thousand impressions model (CPM). See below:
Text Overlay Ads
With text overlay ads, a tranparent bar also pops up from the bottom of the video; however, when you click on the link in an overlay ad, it will take you direclty to the advertiser’s website. Overlay text ads are based on the cost per click model (CPC). See below:
You can see examples of both types of ads in action at Google.
You can read more about the program here.