Money & Marketing

KateModern is Dead – Or Let’s Hope So

The more I interact with Kate, I start to think that not only is she a sham, I start to think of her as spam. While it’s too early to declare Kate dead, I can freely admit to wishing for her death.



YouTube Partner Program Now Open to the General Public

YouTube recently announced that they were opening their advertising “Partner Program” up to the general public. The program is currently open to those from the U.S. and Canada with international implementation coming “soon.”



Vlogging the Classroom

There is an interesting article over at Adweek about how universities are leveraging YouTube by putting PR videos, classes, and even entire semesters of classes online at the video sharing site.



Make Money with Video Blogs

While there’s lots of talk around about advertising and vlogs, many people still wonder — Can you really make money with your video blogs? Well, yes. As you can see from the graphic above, Metacafe likes to promote the fact that people are, indeed, making dough from their videos. Some are making quite a lot.



Improved Ads for YouTube Videos – Overlay Advertising

YouTube recently announced that they are now offering select partners the ability to incorporate “InVideo” overlay ads into their content. The transparent, animated ads appear on the bottom 20% of the screen at set points in the video and are generally perceived to be a less intrusive form of advertising than “preroll ads” — which are the video clips a user is forced to watch before watching the main content.



Online Advertising for Video Continues to Explode

According to eMarketer.com, the amount of money spent on internet video advertising in the U.S. alone will grow by more than 550% in the next four years. The current amount spent on video advertising is $775 million. The amount projected for 2011 is $4.3 billion.